China time-honored cosmetics businesses confusion and self-help.docVIP

 PAGE \* MERGEFORMAT 12 ‘China time-honored’ cosmetics businesses confusion and self-help ‘China time-honored’ pitiful beauty brands September 29, 2006, the Ministry of Commerce through the government Web site publicized the whole of society and of the 434 time-honored name of affiliated enterprises. According to the announcement of Ministry of Commerce, will be implemented nationally in 2006, ‘the revitalization of old and famous works,’ census of the long-established and re-identified, and strive to three years, found furniture has independent intellectual property rights of the 1000 ‘China time-honored’, the focus cultivate a group of ‘China time-honored’ to increase its brand influence, through the development of modern marketing and implementation of the ‘going out’ strategy, making it competitive with strong well-known brands. Oh, big deal! Ministry of Commerce to revive the old and famous! I then quickly ‘Baidu’ and see what companies have been newly identified as long-established. To find the list a look and found that most are catering accommodation, food processing, medicine, services, business and other industries. Publicity in the Ministry of Commerce of the first 434 time-honored, very not easy to find the ‘Xie Fu-Chun’ and ‘United States and Canada net’ two cosmetic brands, but also to ‘other types’ rather than ‘cosmetics’. Cosmetics ‘honored’ is not ‘cosmetics’ belonging to ‘other category’, and the number of pitiful. I very much would like to know where the problem lies: Is it because enterprises do not attach importance to, or finds that the conditions are too harsh? So, I once again found the old Chinese Ministry of Commerce finds that conditions: 1, with ownership or right to use the trademark. 2, the brand was founded in 1956 (inclusive) before. 3, transmission unique products, skills or services. 4, there is tradition of the fine Chinese tradition of the corporate culture. 5, with Chinese characteristics and distinctive features of loca