Characteristics of marketing cast of the operating mode of the first brand.docVIP

 PAGE \* MERGEFORMAT 11 ‘Characteristics of marketing’ cast of the operating mode of the first brand Experienced in the pharmaceutical industry, changes in business, policy change, market volatility and a series of baptism later, when some Exotic theoretical efforts to ‘flood’ the entire industry, a number of commercial enterprises began to lose mass, while the combination of Henan Medicare pharmaceutical industry and their own practical and constant innovation and change, forge ahead, ten years, sharpening swords, traditional policy of ‘sale of specialty pharmaceuticals, doing honest business’ concept, creating a unique ‘characteristics of marketing From EMKT.’ development model, to become a professional sales the field of business model in the domestic pharmaceutical market out of a unique ‘life transformation’ of the Road. Inf Ten years passed and ten years, creating a miracle. All people in a stunning, amazing. In September 1998, a man named Zhang Yi-Jie in the Central Plains, with extraordinary courage and wisdom of the medical community to set foot on their dreams of his trip. From the outset, is different from an ordinary person, he is very keen to perceive the nature of this industry, perspective and grasp with every pulse of the industry. In his view, small and medium business requirements the survival, development and competition can not be infatuated with the Red Sea, we have to differentiation, specialization, characteristic ways of operating in the market segments to create out of a blue ocean can maintain the field of comparative advantage. After careful consideration, he determined vision to ‘make the most professional marketing of specialty pharmaceuticals business’ for the development path, and continually put into practice. Decade of life experiences and changes, ‘rely on product size and strength, relying on stronger sales, relying on services to win through innovation Zuohuo’ way of marketing of specialty pharmaceuticals to ensure the con