China Coke the rise of marketing inspiration.docVIP

 PAGE \* MERGEFORMAT 16 ‘China Coke’ the rise of marketing inspiration In 2006, China’s beverage industry, be regarded as a breakthrough year, including the Wong Lo Kat, Deng old herbal tea, etc., 21 manufacturing enterprises in production and sales of herbal tea break 4 million tons, while the year Coca-Cola in China production and sales volume is 3.17 million tons, also started in some Kentucky Fried Chicken stores in the Pepsi removed and replaced the red Wong Lo Kat herbal tea as a beverage. After years of quietly creeping, herbal tea commonly known as ‘China Coke’ in the traditional Chinese drink, finally got the cola giants and the world competing against the forces. In the ‘Fen Huang River Coke’, ‘Cola’ challenge to the world’s ‘two music’ sink like a stone against the backdrop of how to get in the beverage industry, such as ‘two music’ as successful, is the dream of the Chinese beverage industry. Similarly, in China and other traditional industries, such as liquor, food chains, handicrafts and so on, the face of the wanton invasion of Western consumer culture, some began to develop the phenomenon of stagnation. How can the transmission of culture and business innovations to achieve a balance point, which is in the development of many Chinese industries have encountered a problem. The herbal tea has a long history and culture as a source of the beverage, in the new business environment, why have such a strong driving force for development? To bring the significance of their industry, what is? Cultural fault? For traditional industries, why not pick up? The rise of great powers is definitely the most talked about 2006 words. In 2006 China’s GDP reached 20 trillion, and economic growth continue at a high of 10.05 percent, China’s brand, Chinese culture, Chinese elements in the world more and more attention. Of rapid economic growth, social prosperity and cultural promotion, wealth accumulation ... ... 2006, the first year of China is entering a Golden