Review of the pharmaceutical industry Series 3- forward reverse turn.docVIP

 PAGE \* MERGEFORMAT 4 ‘Review of the pharmaceutical industry’ Series 3: forward reverse turn Been in the industry praised as ‘winter’ in 2006 Despite the past, but during the year the new policy, the new rules, new models, new concepts, as well as all kinds of new things have emerged form the pharmaceutical industry to the new situation: Rectification ‘of more than one medicine’, the Chinese pharmaceutical companies to push into the era of comprehensive generic drugs; anti-commercial bribery, to have become accustomed to the hidden rules of prescription drugs sold an unprecedented blow; Guangdong hanging net auction bidding limit the new model and the resulting derivative of the ‘two-vote system’, is bound to change birth commercial circulation, the traditional business relationships and will thus collapse and transformation, competing interests will form a new game; third terminal of the ‘Blue Ocean’ coerced with a variety of good policy, the development of tension within the industry under the action of the rise of a more attractive stance in front of us; ‘Qi two drugs’, ‘Houttuynia cordata’, ‘Xinfu’ other drug safety incidents occurred one after another, not only a crisis of confidence triggered Industry the same time, the storm also led to industry consolidation; a variety of patent disputes, intellectual property cases and frequently staged war is becoming dominated by generic pharmaceutical companies in China nightmare; policy of price cuts has become the norm, a comprehensive drug price cuts sound to the entire industry, blowing the cold air; universal access to basic health care services, goals for the new medical reform a clear direction, but also means that the adjustment of the distribution of benefits of a new systems engineering is about to begin. In addition, the ‘anti-money laundering law’, a new approach to drug registration, OEM policies, dynamic GMP policies will be issued one after another ... ... from the industry, regulation, rectificati