Six God brand extension will take us very far-.docVIP

 PAGE \* MERGEFORMAT 13 ‘Six God’ brand extension will take us very far? ‘6 God’ brand extension of the bottleneck: ‘a stroke of fresh’ difficult to sustain As Jahwa’s headed brand, ‘six God’ in the initial stages of more rely on ‘a stroke of fresh’ and fortune. In 1989, Shanghai Jahwa sensitive R amp;amp; D personnel observed prickly heat in summer hot dry itchy skin, the most important problem, and traditional Chinese medicine, pharmacology and medicinal applications are the best means to solve such problems. They used traditional Chinese medicine used to treat prickly heat and other summer diseases, prescriptions ‘6 God’, the drug inside the Cuban side of the toilet water combination of traditional and modern, has created a unique ‘6 God’ toilet water. 1990 The first bottle of ‘six God’ toilet water market, which in order to ‘go to prickly heat anti-itching, refreshing’ as a clear product demand and quickly won more than 70% market share in toilet water. At that time in Shanghai, the girl will get married and even bring bottles of ‘six God’ to do the dowry, in the surrounding southern areas have the custom, in a sense it became a species of ‘a symbol of fashion’. But soon, some domestic rivals in the product’s unique selling points, advertising intensity, terminal building and market inputs in areas such as start and ‘six God’ with life and death struggle, coupled with numerous small local brands launched, a time, toilet water the Day chemical industry of small, small area filled with a variety of competitors, a similar product modeling, name, function, color, flavor, only the prices of invariably more than ‘six God’ cheap. As competition intensifies, and then rely on toilet water that ‘a move fresh’, would like to continue to maintain and expand our competitive edge is not likely, ‘six God’ face is not the brand extension, how the brand extension, to what extent an extension of the brand problems. Brand strategy brand essence is giving full play to ‘Matt