Lotus marketing talk.docVIP

 PAGE \* MERGEFORMAT 20 ‘Lotus’ marketing talk Market opportunity: on your side, but need to find In recent years, the total market over-supply in the monosodium glutamate and many manufacturers of similar products in the fierce competition, our products are still salable. In addition to that we have chosen a path of development suited to local conditions, the development of the right marketing strategy is also very important reason for the sustainable development of enterprises. Zhoukou area monosodium glutamate plant factory at the beginning, we produced almost no one is interested in MSG, sale is difficult is our most vexing thing, in order to understand the market demand and supply situation, breaking sales mark, and we have repeatedly sent by the competent deputy director of sales operations, mid-level cadres, technicians and sales personnel to market research groups in the country a number of provinces, municipalities, districts, counties, and market depth and comprehensive investigation. Through the survey found that: first, with some economically more developed countries compared to the level of China’s per capita consumption of MSG, although not high, but our large population, since the reform and opening up people’s standard of living rapidly increasing, and MSG consumption growth rate faster, China’s huge potential market demand for monosodium glutamate; second, due to uneven economic development across the country, even in an area, people in income levels, spending habits, culture and education level, etc. There are also differences, which are a direct impact on people’s purchasing power on the MSG; third, from the perspective of the proportion of urban and rural consumption, due to large income disparities, consumption levels and habits of different urban and rural per capita consumption of MSG in general in the 15:1 to 20:1 between the number of the major manufacturers focus on large and medium cities. Many old products has always already occ