Complementary and balanced - the quality of the concept of modern marketing director of marketing.docVIP

 PAGE \* MERGEFORMAT 10 ‘Complementary and balanced’ - the quality of the concept of modern marketing director of marketing How to avoid the business after the loss of brilliant marketing, should be the next few years China’s enterprises, director of marketing concerns. At present, China general merchandise sales, especially home appliance product marketing, regardless of how brilliant the process, had led many companies into a loss. Qin pool shattered the myth, the collapse of three empires, Shenyang Feilong’s plunging to the ground, China’s color TV sets, China’s mobile phone to become the world’s top-producing countries, but China’s color television enterprises a loss of more than 14 billion years, the National Stock more than 20 million mobile phones. China gas water heater has produced more than 270 licenses of enterprises, production capacity more than 10 million units, but 2 / 3 of the capacity of production of foreign models 80s of the last century, at present more than 100 manufacturing enterprises remaining; in China, these sensational We have also seen the number of the back with some other figures, Japan, Sony, Panasonic in China just to buy the 60 million color TV, access to the profits of more than the sum of China’s color TV industry, when China’s entrepreneurs in the beginning of this century, announced his ambition to break out had king of the world’s color TV, air-conditioning king, mobile phone magnate, microwave ovens King, American companies already in the last century, 70 years to completely withdraw from the industry, because in these industries, the resources, inputs and outputs unbalanced, smart U.S. companies heavily into the computer network industry, communications industry,,, Japanese businesses, while still producing household appliances, but the industry is very clear characteristics: first, focuses on high-value-added products; second is respect for the whole industry to avoid ‘excessive competition’. This contrast is very hor