Conventional Communication how to create a super-normal brand-.docVIP

 PAGE \* MERGEFORMAT 11 ‘Conventional Communication’ how to create a ‘super-normal brand’? Since the reform and opening up, China’s advertising has gone through more than 20 years away. Chinese enterprises in the advertising practices, but also from the original ‘promotional products’ to ‘shape the corporate image’ and then to today’s ‘brand communication’. The different methods of operation, the spread of the different forms and is constantly enriched and improved. Now, domestic enterprises are not only 4A with an international company, launched a large-scale brand communication campaigns; also the daily marketing efforts to help enterprises to carry out promotions, celebrations, public relations events, often initiated by the market response to a series of ‘regular communication’ activities . However, if we can make a realistic analysis, it’s easy to find, for most Chinese companies in the growth stage in terms familiar to his usual routine of sexually transmitted if they can take full advantage of, and its effect may win the brand communication, better for the corporate brand to bring extraordinary development. ‘Brand communication’ in domestic enterprises, the vulnerable From the late 80s, the domestic enterprises gradually came to accept new ideas, systematically made some ‘brand communication’. First, look at the international ‘brand communication’ advertising campaign, the theme of unity, the performance of fine and put a large amount of momentum to give people a brand and style. However, the international brand communication is a kind of brand image long-term investment, so everything around the core ideas to the performance and conduct, and integrated to promote their brands. In this connection, integration of advertising campaigns are generally limited in years to promote costly. This brand communications-based promotion of methods of operation, the surface seemed certain uniform, but in the course of implementation, for domestic enterprises is co