Contact point- the future of marketing opportunities for.docVIP

 PAGE \* MERGEFORMAT 11 ‘Contact point’: the future of marketing opportunities for ■ text / Jeffrey F. Rayport translation / DU will End of last year in Boston when the news that there was a storm coming. Generally speaking, most people will put aside the work, to supermarkets has been buying, if not go out, there are enough food to survive the winter. I usually do not grant such a thing, but this year I decided to followed the footsteps of everyone, to the malls to buy things for a whole two trolleys, and then went to a look of technology checkout counter. I put all the things counter, at the same time with the staff say hello, but did not receive any response to the other side. Wait until the checkout is completed, I was looking at a small machine brush a bit of my card, I finally heard the machine with the greeting, while some of my life would not recommend to buy things. Actually, I still kept trying to chat with the staff, I talk to the weather, talked about the snow, but still no response to the other side doing the work at hand, until I finished paying the money, I saw the clerk said: ‘Listen, I know that you do not want to say hello, it seems that you do not wish to sound ‘good-bye’, but it is possible you would say ‘thank you’? ‘At this time, the female clerk looked at me very excited, said:’ We have no need to say ‘thank you’, and after the ‘Thank you’ will hit the receipt! ‘I find it curious in retrospect, it sets a small machine, high-resolution touch-screen with magnetic card readers, recognize my name, thanks to my patronage, recommend some fairly reasonable goods. In the meantime, the young female clerk behind the counter are also excellent logistics capabilities to play her, quietly with a scanner to scan a product I purchased. However, I later found, she made that machine should do, and that the machine did she should do, which is between man and machine perfect division of labor, but the sequence completely wrong. No matter what inspired th