Mad Men Xiwai Promotion.docVIP

 PAGE \* MERGEFORMAT 4 ‘Mad Men’ Xiwai Promotion The United States, television has always been from the suspense drama, medical drama, the legal drama, sci-fi drama, Qingchun Ju-dominated world, ‘Mad Men’ (MadMen) has nothing to do with these types of drama, but it won at this year’s Emmy Awards 16 nominations, not to mention it to lead the Retro nostalgia wave. Such a large influence on naturally attracted a number of brands competing to pocket sponsorship or implant products, only to see these in a television show now. Not only plays, even in Xiwai various brands whom attain full swing. ‘Mad Men’ third season still on air, propaganda and rally has begun in earnest, and many brands of the crew got on the ride, full of 60 years to create a wave of the theme, clever excuse is used to enhance the reputation, stimulate sales. An award-winning series, a well-known chain of clothing, Xiwai how an alliance? The answer is a draft. Cooperation partners is the Gap’s Banana Republic’s high-end brands. With the forthcoming launch in the third quarter, the two jointly organized a’’Mad Men ‘draft audition (Mad Men Casting Call)’, the winners have the opportunity to participate in this season’s performance. With the other draft difference is that this activity has a threshold design: the participants must go to physical stores to get qualified. Participants must go to Banana Republic stores across the United States or Canada to obtain ‘I’m mad for the style’ (Mad About Style) directory to obtain a unique password for customs clearance, with this password, you get to the events website upload your own photos on the ballot. Consumer access to these directories will discover, in addition to participating password, it is a practical fashion guide, is the best 60’s retro style with manual. Banana Republic do not need to deliberately stress to shop ‘consumers’, depicting implantation of product information, bent on chasing mimic ‘ad Madman’ fashionable people will naturally