M-Zone Why unlimited power-.docVIP

 PAGE \* MERGEFORMAT 12 ‘M-Zone’ Why unlimited power? December 13,’’sponsored by the China Mobile M-Zone ‘2003 Chinese college students Hip-Hop Challenge Finals and Award Evening amp;quot;was held in Beijing, the event lasted more than three months, directly affecting the six million college students, pocketed the large number of attention, to promote ‘M-Zone’ visibility and market share increase rapidly. an advertising industry source said: ‘M-Zone is the area of mobile communications in China the first true sense of the brand.’ then China Mobile is how to create a ‘City of Life Zone ‘branding?’ M-Zone ‘Why then has unlimited power? Fun to young minds ‘M-Zone amp;quot;is China Mobile in March of this year, dynamic fashion tribe launched the first mobile communications market, a customer brand, which is different from the’ Global Link ‘and’ Shenzhouxing ‘. Because’ GSM ‘and’ Shenzhouxing ‘is business brand, which is based on business to develop its own characteristics, its approach to the production-oriented position, but enables customers to clearly understand the characteristics of the product; while the ‘M-Zone’ is the client’s brand, it has a clear target audience, namely, 15-25 year-old young family, they are curious about new things with a strong sense of active thinking, dare to challenge, they have a strong brand awareness, but loyalty is not high, easy to impact on the demand for mobile communications biased in favor of recreation and leisure and social. ‘M-Zone, amp;quot;a launch, because of itsamp;quot; fun, fashion, and explore amp;quot;brand element of being a young person’s pursuit. ‘M-Zone amp;quot;in advertising on the website:’ Whether you are a ‘student communities’, ‘family fun’ or ‘fashion family’, where the election can be a part of their portfolio of services and tariff you want more free ... ... and want to update the strange, or want more of the unknown? pick up your cell phone, come with me, together burst into the ‘M-Zone’ (M-ZONE),