Compression-type spread can fire how long-.docVIP

 PAGE \* MERGEFORMAT 9 ‘Compression-type’ spread can ‘fire’ how long? In the present era of such an information overload, consumers receive advertising messages are often passive, if in this case has taken a passive carpet bombing, then advertising on consumers will definitely form the oppressive style of communication, when we talk about Sun God, Qin pool, 3, love many of these fallen sun l ‘giant name’ brands, as well as Melatonin mode, HaYao mode, no not talking about their common feature - the formation of large short-term high-profile advertising, As the saying goes ‘too far’, this nuclear variant form of advertising there is often a great risk, and recently emerging Hospital, Beijing, this was ‘reputation as tired’ hospitals, is experiencing a ‘dead or alive’ test. Recently, a number of unexpected media attention and questions, so that a taste of Beijing Hospital, in emerging from the initiative, ‘focus’ (a large number of ads) to the passive ‘exposure’ of the different kind taste. As the Chinese market is too vast, combined with enterprises in a more extensive means of brand communication when the ads are still enterprises at this stage, the dominant means of conveying information, whether active or passive, it is a consumer awareness of the main ways businesses, therefore, short-term in the use of a large number of well-known way of advertising is to build a more direct way the success of this approach is also the success of many enterprises, as well as experiences and lessons of failure were a lot of love-hate relationship with companies, endorsed the prospect of another controversy. Hundreds of channels across the country within a short time a large number of ads to raise brand awareness of the oppression of a sudden-style way of advertising a matter of fact in the earlier period also experienced two phases: Phase I: a nationwide company with an authoritative channel (for example, : China Central Television) to conduct a large number of ads, using a