Courtyard outside the hospital prescription sales profit model.docVIP

 PAGE \* MERGEFORMAT 8 ‘Courtyard outside the hospital prescription sales’ profit model Hospital next to the pharmacy crowding together is a common phenomenon, but the ‘tree will be able to better enjoy the cool back’, and thus the successful realization of profit? The answer is not necessarily gathered in the hospital next to the large number of pharmacies from hospitals want to grab a slice of the health care market, but the hospital this ‘tree’ refused to be easily removed for their own piece of pie in the pharmacies eating, so competition can be brutal to describe, then, how to use the hospital this ‘tree’ to achieve profitability are thinking: The main profit model has three: one is to grasp patients ‘have to take prescriptions outside the hospital sales’ profit-making model; the other is grasping relatives and friends of patients with Friends ‘relying on recovery-based health care products and the profit model’; the three is the ‘characteristics of service-profit model of the database’. This is to talk about the ‘hospital prescriptions outside the hospital sale’ profitable mode of operation of the details. 1, target consumer group orientation One of the key is to seize profitable medical patients. This must be aware of their target consumer group. Generally speaking, divided into about four categories: * Inpatient-based; * Outpatient supplement; * Procuring medicines for the relatives of hospitalized patients, for critically ill patients, the relatives is a major buying groups. Hospital doctor groups: hospital doctors sometimes prescribed, to enable patients to pharmacies to purchase prescriptions that play a key role. Second, how to determine the target consumer group orientation * Adjacent to the hospital with you which sections of the strongest and which sections of the largest and most patients which departments. * The hospital to which the local doctor or specialist of the most famous, most out-patient specialists to see him. * The hospital