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1 .5 Installment of is what-
PAGE \* MERGEFORMAT 4
‘1 .5 Installment of ‘is what?
Traditionally, only the number of second groups, and must not grant ‘1 .5 ‘is said, this is a concept I coined. Although the invention, but by no means groundless.
In the factory, adjust the process, often marked by a class of dealers: neither group nor the second groups, but they also have characteristics of both a number of second groups of features. This in-between between the number of second groups of dealers, I called ‘1 .5 installment of ‘.
As the market center of gravity sink manufacturers, distributors down accordingly, the previous second groups may be upgraded to a group. The second groups of manufacturers to upgrade the previous batch, which means overhead or to abandon the original batch, this is bound to encounter the original batch of strong opposition and resistance.
, Adjust the biggest risk is: in the channel high-speed period, the new channel has not yet fully normal operation, while the old channel had become paralyzed. Therefore, successful adjustment requires two major channels of elements: the first is the determination in the face of traditional channels hollowed out, still determined to carry out adjustments; second technique, so that channels for a smooth transition.
The two major factors are indispensable. Channel adjustment means the redistribution of benefits, interest impaired will strongly object to or resist; lack of determination and perseverance, adjust unlikely to succeed. In the channel adjustment process, if you do not pay attention to technique, there will be sales decline, it may not wait, adjust in place, manipulator of the ‘seat’ has already retain his job.
To solve the problem, adjust a smooth transition, many enterprises to adopt the strategy was to support the second groups, and then weaken the group; also does not explicitly put forward the first manufacturers to upgrade a number of second groups, because that will cause the original batch of resentment. How
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