2 Le 4 Chuanla squat War.docVIP

 PAGE \* MERGEFORMAT 8 ‘2 Le’ 4 Chuanla squat War In layman’s eyes, the Coca-Cola and Pepsi-Cola seems to be a pair of die of old age are not in contact with the enemy, in fact, the development in the beverage industry, they are a pair of ‘intimate inseparable’ friend, even though the dispute has no intention sometimes be a little episode, but the carbonated beverages accounted for 60% of the overall beverage market share in the fact that people do not find grounds for doubt. Representation of such a large market, but also several carbonated drinks, Coca-Cola and Pepsi is clearly contributed. While the world’s delicious debut later than Pepsi, but the ideas come from behind has been a sought-after goal of Pepsi, it is this goal so that Pepsi Yongwangzhiqian and Yuezhanyueyong, while Coca-Cola to face ‘after the pursuing soldiers’ secretly made the situation Li calmly swept the results of the red sea is not blue shock waves, singing all the way Pepsi is still hot pursuit. Although they are carbonated beverage market in China, almost half of each, but the momentum of increasing competition, six months ago, Sichuan Pepsi-Cola was the aftermath of civil war was finally brought about the new packaging of Coca-Cola Sign Shudu the April attack. Coca-Cola: First entry is not the main Although the beverage Coca-Cola is the world’s oldest recognized, but the market leader in China, the South seems emboldened enough, the main reason is the strong tendency of swept Pepsi Coca-Cola’s power and prestige, Sichuan Pepsi is a good proof of this. According to industry analysts, in 2002 in Sichuan Pepsi carbonated beverage market, the market share accounted for 35%, while the Coca-Cola was accounted for 18-19%. For both in Sichuan comparison of the proportion of Coca-Cola’s answer is basically the same data, facts as they really said. Pepsi-Cola marketing manager Tan explained, industry insiders data is correct, but the data refers only to a carbonated drink category, Coca-Co