3 +3 Successfully build a strong brand fertilizer.docVIP

 PAGE \* MERGEFORMAT 13 ‘3 +3’ Successfully build a strong brand fertilizer China’s fertilizer industry has entered the era of brand competition, ‘the brand war’ gradually become a major ‘war state’. On the one hand, brand display the integrated image of the enterprise, with incalculable market value, its formation has always been evolving throughout the enterprise; the other hand, the brand is also a fertilizer enterprise’s comprehensive strength of identification, it can not be the size of enterprise and performance of the alternative. Looking fertilizer business success and failure, and both its success or failure is closely related to brand building. Brand has become a fertilizer company an important pillar of the survival and development, as well as tool for enterprises to participate in market competition, in other words, the brand is the enterprise’s core competitive edge! Fortunately, a large number of fertilizer companies began to take the brand, but the brand management of China’s fertilizer business is still in its infancy. Therefore, in order to be able to shuffle battle ‘survived’, companies must now clearly establish the correct concept of brand management, and through effective strategies to build a strong brand. Of course, in the category of the brand, the brand covers enterprise scale, technology level, marketing performance, raw material procurement, product quality, service quality, business reputation, follow-up service, business scope, product promotion, social effects, cultural values and so on, and this is a systematic, sustained, long-term, trivial work. Below we will combine the various industries for many years operational experience of the brand, specifically explain the fertilizer business to build a strong brand ‘3 +3’ strategy, namely: a clear concept of the three brands, based on the efforts to implement the ‘three-step’. A clear idea of three brands Due to some preconceived idea of the impact of fertilizer business decision-ma