3-00 into the first-line - breaking news public relations planning and creativity tips.docVIP

 PAGE \* MERGEFORMAT 5 ‘3:00 into the first-line’ - breaking news public relations planning and creativity tips ‘Three eyes’ theory - News Planning Creative Generation Advertising Planning only need ‘two eyes’, an eye stare consumers, an eye stare enterprises. Spotted the target consumer object, and know that ‘to whom’, combined with business, the actual market situation and see ‘what to say’’how to say’ Well, then select a good time, channels of distribution ‘said to go out’, this ad most of the successful plan. Unless the breach of advertising codes and social ethics taboos, the world seems to have not yet willing to pays for the board no ads. Advertising is paid, the news is free (and with the money to buy pages in certain sections of soft articles are not published in this paper on the table). Good news planning, journalists uninvited that bad news planning, hands, gold bars, others did not dare to be. Affect the size of how to decide on the plan quality. From this sense, the news is much better than advertising planning planning difficult, the difficulty lies in news planning should be an eye fixed on businesses, an eye stare consumers, but also an eye fixed on the news media, in line with you marketing strategies, can act on to consumers, but also closely linked to products, enterprises, ‘marketable’ is important, for the news media is more important is that this is a news worthy of reporting. Well-known journalist, Liang Heng, Deputy Director of Press and Publication Administration so summing up his experience in journalistic work: the same as a gun aimed at his eyes - sight - goal, 3:00 into the line, hit rate will be high, good news is the fact that - readers - Policy (external environment), all three in harmony, the author must be fresh, meaningful event, the matter had to the majority of readers do not know want to know, at the same time the spread of the news are not subject to external constraints, for policy allowed, the best policy remains as