5 A model of the effectiveness of investment.docVIP

 PAGE \* MERGEFORMAT 14 ‘5 A ‘model of the effectiveness of investment Investment is the company’s first marketing and investment should act on the business and understand the strategic level, we are faced with today’s dealers, with the company as an industry expert, or even than many enterprises are still professional, they are often at the same time into contact with many similar enterprises at home, how to convince distributors on marketing, business success often the first step. Enterprise Investment walking Lost City Investment as a means of establishing competitive advantage, this can allow enterprises to achieve the purpose of quickly dominate the market, but the investment now in fact, already entered a recession, many investment companies being caught in Lost City. On the one hand is the overwhelming advertising investment, regardless of the size of the focus, beard eyebrows side by side. In 2002, a product such as the national capital city with more than 20 cable TV feature films to explore more business, the product has not yet listed investment costs Sanwubaiwan yuan had been spent. The one hand, the ad size-fits-ear response is always the familiar slogan: ‘create a new generation of wealthy’, ‘achievement of 100 multi-millionaire’, ‘** the industry to create a miracle’. These words for the first time someone will say the letter speak for several times but no one questioned the attitude. Among the many enterprises for the case of the eye, how many ads in this jump and let dealers and industry partners to see it, this is a very important issue. But many companies on the act itself misleading investment issues, investment forms and investment methods of a single, identical, supply and marketing platform for the lack of dialogue between the parties and the dislocation, resulting in further and further narrow the road investment: Investment companies think that is unreasonable, the cost is too high, the effect is poor; dealer is no longer strongly