51 Six hot appliance market.docVIP

 PAGE \* MERGEFORMAT 14 ‘51’ Six hot appliance market This year’s’ 51 ‘appliance market, rising raw material enterprises in the industry lower overall profit of RMB appreciation, and a series of overseas anti-dumping resurgence of unfavorable factors, it did not remain silent and low-key, but a normal change, with the help’ 5 a ‘Golden Week, the overall development of the stage. In enhancing profits, high-end transformation under the guidance of a range of tactics, whether it is leading the trend to promote new products, end-grabbing sales promotions, or to reduce the number of special means, reflects a household electrical appliance enterprises determination. This year ‘51’ for enterprises, more like an implementation of the transformation of the training grounds to contemplate, competitive atmosphere, no way inferior to previous years, the blind stir-fried and disorderly competition. A high-profile outbreaks of Since the Spring Festival, the whole appliance markets are immersed in the development of an atmosphere of confusion, some companies are ‘low profits, lack of technology, blind development’ three big mountains pressure breath. In the silence for a few months later, all household appliances enterprises the power of their savings has been a long time was finally in the ‘51’ to be full-blown. As a result, this year ‘51’ on the market everywhere has witnessed a high-profile momentum. Regardless of Haier, TCL, Changhong, Hisense and other integrated appliances group, Gree, Xiamen Overseas Chinese household electrical appliance enterprises such as professional or Glanz, Midea, Konka and other positive implementation of the strategic transformation of the enterprise, all without exception, to concentrate and the tendency to focus on the ‘51’. Even Samsung, LG, Sony, Panasonic and other foreign companies, while adhering to high-end strategy, while still come up with a lot of promotional resources, participate in market competition. Whether it is ‘51’ pre