851 Circumvent Stone.docVIP

 PAGE \* MERGEFORMAT 12 ‘851 ‘Circumvent Stone First, a number of joint venture to bring confusion in the market, leading to the parties to investigate and deal with false advertising 87 years 851 patented inventions were founded Zhenhua Yang Zhenhua into the sea 851 bio-engineering Corporation, and registered a ‘Yang Zhenhua’ trademark, from 87 years to 89 years, Zhenhua Corporation has 851 companies with the national six contracts, joint production of 851 oral fluid, since the contract did not Gejia division of a unified market-led national price, advertising, marketing channels, promotions, etc. confusion. 90 years in June Zhenhua 851 company and the Chia Tai Group, a joint venture Zhengda Zhenhua 851 companies, the brand produced by Yang Zhenhua 851 Eleventh Asian Games get the title of the designated products, an advertisement, we benefit, followed by China Central Television prime time ‘ Yang Zhenhua 851 ‘ads aired objectively so that 851 has grown more heated battle for market share. Although the joint venture contract did not sell ‘Yang Zhenhua’ trademark rights, but most of them joint ventures in the local ads have made use of the inventor and the joint venture Zhengda Zhenhua Yang Zhenhua company logos ‘Yang Zhenhua’ the same loopholes, playing ‘Yang Zhenhua 851’ signs, in packing is also fully mimic Zhenhua 851 Company’s products; What is more certain joint-operated factory in flagrant violation of ‘Drug Management Law’, will be in the ad was still ‘food new resources’ batches of 851 touted as sickness can be cured a panacea, which led to ‘Health News’ repeated criticism of the press, etc. and finally the Ministry of Health investigated 851 below, effective advertisements. ‘Gates of fire, adverse impacts to the fish’. So, hey so destroyed the market, from 91 in the second half, individual 851 sales are falling into the bottom, ‘Yang Zhenhua 851’ is no exception. Next, how to do? Second, the media refuse to advertise a state of fear, pharmacies ref