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A Boy at the box office failure of marketing behind the fraud
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‘A Boy’ at the box office failure of marketing behind the fraud
Recently, ‘A Boy’ at the box office water attracted media attention, issuers of light emitted Pictures’’A Boy ‘premiered on the 3rd at the box office over 40 million yuan’ message was ‘China Film newspaper’ published data to the the head with a stick: According to the National Film Office special funds from the major theaters of the computer terminal to obtain the actual data show that the film premiered on the 3rd at the box office is only about 17 million yuan.
And around the ‘box-office film market in the mainland have become false and the public’s’ secret’’of the industry, the unspoken rules Jie Mi, seems to have become a large letter. Media survey found that fraud in the film industry box office is quite common, an industry source said: ‘More than Bacheng domestic film box office water problems exist’.
Indeed, China’s film market in addition brings ‘surprise’, there are ‘surprised’. This article does not explore how the box office note of how much water? Root of the Matter is not the number of large water? Only talk about ‘A Boy’ thing, after all, and somewhat Amu relationship, Oh, then the network name called Amu ‘Amu child’.
Closer to home, unannounced visits to a media theater, that was originally’’A Boy ‘false false too far off the mark at the box office’ was only after the reporter found that exposure. Why false at the box office? Because ‘lose too powerful, and extremes meet. At the box office had been reported, but also embarrassed to say a real number, just to say the virtual bar, anyway no one knows. ‘Is, investment 500 million yuan, while Japan, North America, three key markets in the Mainland have fallen tears, only false comfort to the box office. However, this is self-deceiving, Sure enough, but finally did not live in Tibet.
In fact, apart behind this embarrassment, but also involves the follow-up at the box office income, derivative product developmen
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