A penny to do the brand Series 1- Awareness.docVIP

 PAGE \* MERGEFORMAT 9 ‘A penny to do the brand’ Series 1: Awareness With regard to ‘a penny to do the brand’ of the topic, I will write a series of articles one after another, and we do a more systematic and comprehensive communications, with a view to the Chinese companies for more inspiration and help. This paper mainly expounds the ‘a penny to do the brand’ with the historical mission of the causes and consequences in order to help us clearly establish ‘a penny to do the brand’ awareness. Cause and effect ‘A penny to do the brand’ concept was put forward, in the cause of great concern at the same time, many people are still on the doubts. Of course, this is entirely to be expected, because we ‘used’ to do big business brands and exotic, big spenders, Deal or No Deal; we ‘used’ the rhetoric of transnational corporations, in order to shape the brand, rather a loss of ten; we ‘ used a ‘follow-replicating imitation of the brand strategy consulting firm, there are no major innovations, only cost a lot, is in financial competition, to find differences; we’ used ‘conventional brand operation strategy, and general strategies generally need a strong capital base . For example, many enterprises believe that we should fight to do brand advertising, it is necessary to invite a popular celebrities as spokespersons. Even if can not afford a popular star, but also at least once to ask a star Caixing Rounds. There are many companies to come to want to work with us to shape the brand, but talk only of how to create a good ad, what kind of advertising is the most appropriate language, first invested in the province of Taiwan is still running first in the CCTV, product packaging with a blue or green. Communication for some time, which would suddenly realize the original brand building is a systematic project, we must do first brand strategic planning. We must be clear that advertising is only corporate branding can choose a method, but not the only way. This is like a ma