A penny to do the brand series 9- to create a new class method of.docVIP

 PAGE \* MERGEFORMAT 3 ‘A penny to do the brand’ series 9: to create a new class method of I ‘‘A penny to do Brand ‘Series 5 :New Class Standard ‘An earlier version, focused on the break to talk about ‘Brand Information ‘The weakest point of the basis for :Follow the five criteria, effectively create a new category. Then talked about the relationship between brand and human nature, laws of human nature, as well as ten brand, like a man to do the same as the operation of the brand idea of the brand. This article focuses on exploring ways to create a new category. Create a new category in the analysis method, we first analyze the question: Is there new category where? Exists in two forms, one is the existence of such products on the market, no one made it explicitly clear; the other one is the minds of consumers there is demand for such products, but no one system provides the product. Recognize the existence of new classes of these two forms, we will be able to gradually ‘dig out’ the appropriate new classes. Next, I briefly introduce three kinds of commonly used methods to create a new class for all to learn from and reference. First, out of the industry limitations, grafting related industries. For example, far Zhuo brand agencies authentic children’s furniture, that is out of the furniture industry, grafting the education sector ‘authentic’ educational philosophy, while working closely with product characteristics. In other words, ‘the real’ physical dimension and that both the term children’s furniture, solid wood material and product style, while expression from the spiritual growth of children’s furniture in children the importance of the process can be described as a double-edged sword. Second, the perspective industry abuses, leading the industry trend. For example, far Zhuo brand agencies humanities electric vehicles, is based on the entire electric vehicle industry, all kinds of ‘non-human’ status quo: the relationship between manufacturers due t