A product integration- paint new marketing ideas.docVIP

 PAGE \* MERGEFORMAT 9 ‘A product integration’: paint new marketing ideas Coating industry is a special industry, and household appliances, food, clothing and so different, paint is an indirect export of products to consumers, so the middle of many factors. After the study found that Almost all successful businesses, has become a major industry leader and well-known brands, I think they have a very prominent commonality is inseparable from the ‘a product of marketing’, ‘a product’ in ancient times among the ‘one person Under the above million people ‘, able to command the pack, pointing Jiangshan. Here, meaning that around the ‘goods’ in marketing, before success ‘a person below the million people above the’ brand Foundation. Species (others do not have): the range of products the more the more able to adapt to different consumer segments. , But not more product categories will be able to take advantage of this is not the promotion of enterprise products and all varieties, but according to various market segments to develop a wider range of performance than the competition’s products to meet customer’s individual needs, some of the products To do what others do not have, is unique advantages. Nippon Paint’s products as much as the breadth and coverage is probably second to none. Name (person have my special): product name is different, it easy to sing, is easy to remember to read, whether it can be unforgettable, are a good brand of important factors, so it is not with the product will be able to have a market. Once the name check is good, do not easily change, you must register immediately to prevent counterfeiting, to protect themselves. Coating industry is a fake name is very serious, more than 10,000 brands so that consumers can not distinguish who is who is good or bad, anyway, be able to grab a seat on the blind launched. Only one person had a paint factory due to imitation of a famous trademark name like consulting solution, I proposed at once disappe