A white wine brand marketing strategy ideas Analysis of Guangdong Province.docVIP

 PAGE \* MERGEFORMAT 12 ‘A white wine’ brand marketing strategy ideas Analysis of Guangdong Province I. Background 2006 was the ‘A white’ wine critical year. Alternating new and old products, the marketing team to rectify upgrade to broaden marketing channels to adjust the image to promote the theme set ... ... in 2006 will face many problems, but also will have to face opportunities and challenges. ‘A white wine’ sales headquarters is located in Shenzhen, and its internal resources and external resources should be in close proximity opportune. In 2006 from a strategic focus on operations in terms of the Guangdong market is correct. In recent years, enterprises in Guangdong to become love-hate liquor market. ‘On the one hand, Guangdong has a huge consumer market liquor; the other hand, the Guangdong market has also attracted a large number of brands, making more and more intense competition here. ‘However, the Guangdong market, unfortified wine: No local protectionism, non-exclusive ideology, the market is not a solid brand, consumers do not have a fixed choice. This’ four non-phenomenon ‘, for the field as well as the development of competition in emerging brand liquor provided a good market environment’. ‘A white’ wine though is the new brand, precisely because of this ‘four non-phenomenon’ were given the opportunity and space. ‘Many of the country and even local unknown hot selling brand in Guangdong, such as the Yuan’s Wine, small confused cents, Taishan special music, etc. The annual sales volume can view. This shows that liquor consumption, less recognized brands in Guangdong, mainly buys them on intuition, quality, taste, and prices are more important. ‘ ‘A white wine’ wine producing culture, brand culture and quality of taste ... ... is fully capable of giving it a foothold in Guangdong, and the share of a market share! Although the company set foot in white wine B, shortly but there is financial support, there are good social resources, advanced e