3 tricks Fun agricultural marketing.docVIP

 PAGE \* MERGEFORMAT 8 ‘3 tricks’ Fun agricultural marketing Fertilizer industry, fertilizer from 2004 into the brand marketing colonial period, after nearly four or five years of development, has gradually matured, the intensity of competition, turn on the TV, brand promotion come and go, into the market, channel landing intensified, into the rural areas, the terminal Promotions are also in dire straits, and good competition in a crowded screen. With the escalation of competition in the market, fertilizer companies also will be upgraded Marketing Practices, from the beginning of the ‘enclosure movement’ extensive mode of operation of the intensive cultivation to market refined from a single channel occupation of the channels, the overall development of the terminal, farmers the degree of capital market segmentation marketing year is almost triple the face of such competition and complex situation, a new, bigger marketing challenge in front of us constantly, agricultural marketing go from here? How to victory? In fact, although the increasingly complex marketing environment, and regardless of how the market environment changes, but are they never deviate from these, the ultimate goal of marketing actions are designed to sell products, as long as we grasp the fundamentals, and then snag dial cocoon, chemical simplified layman’s language, we can find a solution to the problem, an effective way to achieve the purpose of marketing, agricultural marketing is no exception. 3 pole terminal marketing model Agricultural product marketing, seemingly complicated market structure and marketing, in short, can be classified into three categories: First: a dealer, and second, distribution network operators, the three that is the final consumer, these three are what we users and manufacturers of products ‘consumers’, but due to the marketing position of different sectors, demand for the product function, the purpose of a difference in terminology, so we might put them all