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Activation can not shock the fire market-
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‘Activation’ can not shock the fire market?
Guests participate in:
Heze Changzhou Tiancheng firm Yangjunjingli Juyuan trading company, general manager of Fushun Tangjiu LI Zhi-hong Jiang Leping Manager
The functional drinks market in 2004 as ganchang as busy, and the first two years of re-juice drinks and tea drinks exactly the same as in previous years, in 2003, a fire pulse in 2004 suddenly started to attract large and small beverage manufacturers over a. Kang 2003, quickly moving up a favorable wind and waves did not reveal much in 2004, Wahaha launched two new products in one breath Series: Activation and Tim put Jin in order to increase the odds to snatch functional beverage market. Farmer lost no time in launching scream spring series features drinks, Huiyuan another way of dividing the functional beverage market re-segmentation step, introduced her sex, he drinks water, listed at the beginning, has become widely accepted. There are numerous speculative at this time to a small beverage products constantly walking a fine line, playing guerrilla warfare, a time-drink market is wind and water, war seemed imminent.
So the speed and intensity of follow-up are amazing Wahaha, in the 2004 war in the performance of functional drinks, the activation would crack down on Hong favorable trend and give Wahaha an opportunity to turn around?
Wahaha has a comparative advantage
Heze Tiancheng firm Manager Yang: Wahaha in the beverage industry, has won the title of king is by no means worthy of the name, which itself has a wide range of strong competitiveness. One is the competitiveness of its channel, it is clear to all, and it is widely hailed by industry of. This is its fundamental competitiveness, but also a difference with a competitive edge, making it an opportunity to avoid the multinational beverage company’s cutting edge access to their weak areas. The second is the efficiency of this channel, other beverage companies can not match. Th
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