A sit cool ice pad Marketing Cases.docVIP

 PAGE \* MERGEFORMAT 12 ‘A sit cool’ ice pad Marketing Cases In recent years air price war, with ‘not see the smoke of the battlefield’ to describe really is not an exaggeration. Produced a number of air-conditioning, from the cold weather began to prepare an end of the year afterwards, actually most of that paid out, people feel the market is really ruthless. Beijing has named China International Trade Co., Ltd. a small business, has operated for several years the relationship between a somewhat smaller and air-conditioning products - ice pad, not only not being hurt air war, but the use of air-conditioning market space left by World War II has been greatly victory. Many business agent of the ice pad profit even better than the operating air-conditioning. This ice pad before each of the retail price of 40 yuan, but the unit must register even higher profits than than air-conditioning. ‘A cool ride’ Liangdian The success of the market selling into the ‘market segments’ time, merchants have a more flexible mind to judge, such as operating air-conditioning may be to make money, but the big money already passed; sell small products Each not make much money, but the market there are gaps, easy to earn money, and look at the small products that can help companies to change the ‘products are equal’ way of thinking, more emphasis on Depending on the nature of marketing - the key is not to sell any products, but is ultimately to obtain profits. See this issue ‘a ride cool’ ice pad marketing case. A product: Simple design is the selling point ‘of more than 40 yuan to buy air-conditioning’ ★ ‘a ride cool’ ice pad is the Beijing China International Trade and Technology Development Co., developed and produced a product. Only the size of a newspaper, which is a high-tech cooling material, contact the human body, and rapidly cools, the summer with high quality goods Enjoy your holidays. ★ selling design: product dependence of small to large making a fuss about the co