A penny to do the brand Series 2- from 0 to 1 the secret.docVIP

 PAGE \* MERGEFORMAT 4 ‘A penny to do the brand’ Series 2: from 0 to 1 the secret I have a penny to do’’brand ‘Series 1: Establish a sense of’ a paper, the main proposed and analyzed a ‘penny to do the brand’ awareness of problems, one article and then went on to talk about ‘a penny to do Brand ‘process’ from ‘0’ to ‘1 ‘secret’. For Chinese enterprises, ‘a penny to do the brand’ is really an extraordinary good news. Unfortunately, many enterprises are used to seeing the brand from ‘1 ‘to ‘10’ or from the ‘10 ‘to ‘100’ and quantitative strategies, are not familiar with how the brand can be achieved from ‘0 ‘to ‘1’ qualitative change in strategy. To successfully achieve ‘a penny to do the brand’, companies must understand how the brand is from ‘0 ‘to ‘1’. Must be noted that brand in the ‘0 ‘and ‘1’ is not a step can leap between. In order to successfully reach the ‘1 ‘, an enterprise must first learn from ‘0’ to ‘0 .5 ‘, and then from the ‘0 .5’ to ‘1 ‘. In other words, the brand of primitive accumulation period, we can not be rushed, it can not laissez-faire attitude, we need to pay attention to methods, persistent, methodical drive brand ‘snail-like’ crawling. However, we see the brand operation strategy and success stories, mostly ‘1 ‘or more cases of the brand strategy and operations. Therefore, although we seriously study and deeply comprehend, but we are still unable to find effective ways to operate the brand. Moreover, this failure is often a lot of money is put into after the discovery. Therefore, businesses can use ultra-low-cost brand operation strategy, we should sink in their mind a good grasp of how the brand from ‘0 ‘to ‘0 .5 to promote’, and then again from ‘0 .5 ‘push to ‘1’. In both subtle process of change, enterprises must steadily increase brand awareness and reputation, at the same time the product and multi-angle test, especially the basic performance of new products. In reality, many companies do not do brand ‘0 ‘and ‘1’ between work