A penny to do the brand series 10- Tips for an inventory of resources.docVIP

 PAGE \* MERGEFORMAT 4 ‘A penny to do the brand’ series 10: Tips for an inventory of resources The amount of resources to do many things, there is much to do much creative innovation and brand building process which is well-known truth. However, we should look at how the resources of the enterprise, but also how to be an objective and comprehensive inventory of brand operations in the process of resources? First, we must recognize that business is not necessarily able to use the resources of enterprises have the resources, just as no house, we can renters. Enterprise resources must have this mentality, when the inventory of resources must also be able to ‘rent’ into account the resources which, for just the right brand operation. For example, the university is a talent powerhouse, brand high-profile, well Zhuo brand institutions in the service many well-known construction steel business, have emphasized open-minded enterprises to increase the intensity and architectural colleges and universities to establish closer cooperation in order to fully integrate the university’s brand resources and manpower resources. Second, the inventory of resources, the process, companies can not only attach importance to human resources, material resources and financial resources, dominant resource inventory. Enterprises also should pay attention to character and resources, mental resources, selling resources and time resources hidden resources inventory. Character of resources refers to the corporate executives as well as the comprehensive quality of employees, which is the enterprise survival and development of roots. Yuan-Zhuo brand agencies stressed that the brand that is character, character decided to brand, we must pay attention to character and resources, without a stain on the character will lead to corporate financial resources, time, resources, a waste of resources, or even dried up, a certain should not be underestimated. Mental resources, layman’s terms, consumers