96 Study of Chinas most valuable brand.docVIP

 PAGE \* MERGEFORMAT 22 ‘96 Study of China’s most valuable brand Study of China’s most valuable brand, we have conducted for two years. The basic purpose of this study is to examine the value of brand-name content and development law to guide and promote the creation of world famous brand of Chinese enterprises. To this end, our evaluation system, an analog amp;quot;world’s most valuable brand evaluationamp;quot; approach, combined with China’s actual conditions to establish. Our evaluation of the object, is China’s own creation, and in the market have a greater impact on first-class brand. The study to develop the national economy, the creation of world famous as the theme, and the pursuit of brand-name enterprises in China is consistent and to get support and cooperation of enterprises. 1995 evaluation, we looked at lO0 many brands to draw conclusions: Chinese enterprises have entered the era of brand competition; The brand as the core has become a corporate restructuring and reallocation of resources an important mechanism; Brand competition increased the international competitiveness of China’s industrial products; Turn of the century, China will appear the competition between brands, a number of challenges with the ability to the world famous brand in China will face a de-ying. 1996 evaluation, we have further follow-up study of 60 brands. ‘96 Evaluation of the basic situation of ‘96 assessment is based on evaluations carried out in ‘95. ‘95 Evaluation object is two years from the 1993-1994 national sales and profits and taxes and the 500 largest industrial enterprises in light industry 2O0 strong screened, and products to consumers in China with the creation of brands. We have received more than 100 enterprises in which the relevant information to finalize the 80 brands of China’s most valuable brand for the 195 (hereinafter referred to as the ‘95 brand). ‘96 Evaluation of the new object only amp;quot;Dynastyamp;quot;, amp;quot;Yanjingamp;quot