A brand taste very fresh soy promote the concept of differentiation and channels Strategies.docVIP

 PAGE \* MERGEFORMAT 7 ‘A brand’ taste very fresh soy promote the concept of differentiation and channels Strategies For the seasoning industry, the second and third line of the brand, according to the survey obtained data analysis: new products entering the market, consumers are concerned about the quality of their products, while the influence of the brand is ranked as the second; us for ‘A Brand ‘to do marketing, diagnosis and consultation, have found that the functional attributes and the product itself to create differentiated, so that consumers can feel a really unusual taste (at least not bad), and then cut on the channel, is essential. The taste of northern cuisine along with the entry of the South is indeed a gradual shift light. However, thousands of years of cultural habits and taste characteristics are deep-rooted. Ruoyu to be a fundamental change is difficult, thus creating ‘Southern sweet salty sour in the east, North West, hot’ the overall pattern. Shandong cuisine and the North amp;amp; Deli heavy emphasis on color, fragrant, delicious. How to be focused on in the seasoning and stress, creating differentiation, it is the northern products, particularly small and medium enterprises in a number of vulnerable products come out to form their own unique style, and gradually developed into a strong regional brand, the only way. Through our consumer survey, we found that people eat at home, with little use of ‘taste very fresh’ habit of soy sauce, and even there almost no knowledge and awareness in this regard, only focus on the use of soy sauce, the color only. About why hotels, pubs do Choi Heung, the family to do the dishes taste less because of where very few people really explored. Just think chefs specially trained to master a good steak, the hotel all the materials. We Jinan market as an example to analyze: After 3 months of careful research and analysis, we have come: ‘taste very fresh’ soy sauce market in Jinan hotels are mainly used, the