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7 stresses new distributor
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‘7 stresses’ new distributor
Dealers this group, with the 20th century, the spring breeze of reform and opening up 80 years developed a few decades faltered at times, experienced the ‘Dao Ye’ period (roughly before 1990), ‘shopkeeper’ period (roughly from 1990 to 1995 ), ‘peddler’ period (roughly 1996 to the present), holds many lessons for entering a competitive environment even worse, the level of dealers demanding a new stage. So, in this new stage, new dealers to possess in order to face the windy conditions on the rivers and lakes do?
‘7 stresses’ new distributor of the first lesson:
They need to pay for what or how much, to know what’s what
Dealer’s responsibilities include: regional market development, retail terminals, network layout, product logistics and distribution and so on. As a distributor to be clearly aware of their responsibilities, know that they need to pay anything, how much. For example, I was Acting certain brand of home appliances products dealer, I was responsible for the area is such and such a province, I was in charge of this region, a total of 300 million people, according to population size and geographical distribution to plan, I need to open up the number of retail terminals, these terminals to the retail distribution, in order to bring this area I am responsible for the quantity and quality of sales outlets to do the best. So much the number of sales outlets with the amount of cars I need is enough, with the number of business people it is appropriate? In accordance with the population average consumption amount of calculation, my area of responsibility, the year the total consumption of electrical products amounts of yuan, an average of a number of retail outlets is, my annual turnover needs to be done how much would be eligible. Only with regard to these issues are well aware of in order to achieve ‘confidante’ level. Only know their own bottom line, we know what should improvements in areas in which
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