51 Day of the terminal in Guangzhou supermarkets View.docVIP

 PAGE \* MERGEFORMAT 6 ‘51’ Day of the terminal in Guangzhou supermarkets View With the May 1, 2005 the arrival of China is typical of the ‘Golden Week’ consumption of hot and active, which is daily chemical enterprises, the same means that the most direct sales growth. Thus, 51 is the day of the seven-day hectic seven-day business, but also the consumers the best time standing on the sidelines. Because of innovation, price war, terminal block, passion promotions will be staged here 11 each to this moment, I always watch it to the local store’s out of real and vivid ‘Day of World War II’. Compared to previous years, this year’s Day of the terminal market, there have been many new changes, the most obvious change is that the terminal stores the improvement and innovation, the entire store becomes more human, more modern, more sense ... ... 1, the evolution of shopping environment: a supermarket in the 51 previous years, was extremely noisy, where the noise is not because many customers, but businesses in order to increase their sales, man-made in the store shouting. Today, a wonderful vocal, neat Standees, beautiful booth, eye-catching signs, as well as high literacy Purchasing Guide, these elements together to form a harmonious and comfortable shopping environment. 2, publicity evolution: In the past, Almost all encountered the need to intercept the terminal, terminal sales, and store information, corporate first response is this: hire a beautiful lady promotions, printing a lot of publicity materials. As a result, Miss too warm, gifts are not practical, there are traps publicity and advertising has given out too freely. Fortunately, with the raw material price increases, companies are increasingly ‘stingy’ up and began to learn to use a penny when the two points, its mainly in advertising and dissemination of control has changed dramatically. This year in the store where the propaganda effect was much better than in previous years, characterized the perfo