3 +3 Steel successfully build a strong brand.docVIP

 PAGE \* MERGEFORMAT 14 ‘3 +3’ Steel successfully build a strong brand China’s Steel Industry has entered the era of brand competition, ‘the brand war’ gradually become a major ‘war state’. On the one hand, brand display the integrated image of the enterprise, with incalculable market value, its formation has always been evolving throughout the enterprise; the other hand, the brand is another enterprise’s comprehensive strength of Steel logo, it can not be business replaced by the size and performance. Looking Steel business success and failure, and both its success or failure is closely related to brand building. Steel companies brand has become a major pillar of the survival and development, as well as Steel tool for enterprises to participate in market competition, in other words, the brand is the Steel core competitiveness of enterprises, Fortunately, a large number of Steel companies paying attention to the brand, but the brand management of China’s Steel Enterprises is still in its infancy. Therefore, in order to be able to shuffle battle ‘survived’, Steel companies must now clearly establish the correct concept of brand management, and through effective strategies to build a strong brand. Of course, in the category of Steel brand, the brand covers enterprise scale, technical level, project performance, raw material procurement, construction quality, project quality, business reputation, follow-up service, business scope, product promotion, social effects, cultural values and various context, and this is a systematic, sustained, long-term, trivial work. Below we will combine the brand in the Steel industry, far Zhuo years of operational experience of the brand, specifically to explain China Steel Company to build a strong brand ‘3 +3’ strategy, namely: a clear concept of the three brands, based on the efforts to implement the ‘three-step ‘. A clear idea of three brands Due to some preconceived idea of the impact of the brand Steel business decision-ma