2009 Automobile industry customer satisfaction survey Southern Weekend Analysis.docVIP

 PAGE \* MERGEFORMAT 8 ‘2009 Automobile industry customer satisfaction survey Southern Weekend ‘Analysis Yesterday (April 23, 2009) and published a special issue of Southern Weekend car ‘2009 Southern Weekend report on the automobile industry customer satisfaction survey ‘. I was very interested, seriously viewed 2 times. Because of this survey to guide units ‘China From EMKT. Automotive Advisory Committee’, academic support JDPOWER Asia Pacific, and there is a lot of media support, so its impact should be relatively large. Paper, several conclusions, the author saw sense and the reality out of relatively large, and some data inconsistencies. Should carefully read the questionnaire, including Southern Weekend on the Southern Weekend paper questionnaires and on the website of electronic questionnaires, found that the two questionnaires were not very consistent. However, as mentioned in the report are not included in data analysis, paper-based questionnaire and therefore do not consider the situation in a newspaper questionnaire. This analysis, as an academic support JDPOWER Asia-Pacific did not use the author has criticized the company’s original method to calculate the weights given satisfaction, but to specify investigation and analysis based on structural equation modeling (SEM), using PLS method execution calculation, so that the author does have a benefit of some of its data further dissection. The article did not mention its PLS algorithm which uses a software, nor the structural equation model to explain the composition of two variables. However, based on its questionnaire, should be able to roughly determine the distribution of two variables. Question 1: Structural Equation Model Construction Problems The report shows that the variable product quality, this structure corresponds to the 11 lower-level variables, including: engine / transmission system (performance), the engine / transmission system (quality), vision and driving safety, fuel consumpt