2 Music channel development of the I See.docVIP

 PAGE \* MERGEFORMAT 32 ‘2 Music’ channel development of the I See Coca-Cola, Pepsi-Cola representative: Yang drinks into the Chinese market has more than twenty years, in order to view the beverage market in China and changes to the grid, so that emotion does not prohibit the endless, our late great leader Mr. Mao Zedong had a classic line: ‘hundred flowers blossom and a hundred schools contend’, but the famous words to target in terms of today’s beverage market in China has completely nothing to apply. Looking back two decades, the Chinese beverage market, domestic beverage brand’s historical changes, early well-known beverage company a few people: ‘Arctic Ocean’, ‘Tianfu Cola’, ‘Asia’s soft drinks’ and so on, now have been Coca-Cola or Pepsi acquisition put in the arms of foreign beverages; medium-term ‘sun l’ has almost disappeared in the market and consumers in the eyes of another, a very famous ‘Jianlibao’ once the most prosperous of the carbonated beverage brands, and now the fate of well-known; The recent ‘Fen Huang River Coca-Cola’ is only to spend a Mo is the only of the more successful domestic carbonated beverage brands ‘Cola’ is also stubborn and to taste, Pepsi, represented by the two major foreign multinational corporations in China’s beverage market continues to struggle . At first, I have always been confused as to why since the ‘two music’ as the representative of the foreign beverage in China, the country’s beverage market, there could be so great earth-shaking changes, so many domestic brands and companies have fallen, or surrender, or die, or struggling. The capacity of the market space is not enough time? NO. Carbonated beverage market in China, per capita consumption is 25 cups, China’s neighbors South Korea and Singapore, the volume of per capita annual consumption of between 300-400 cups of the U.S. market, per capita consumption of 800 cups. Low input do branding? Not all ‘Jianlibao’, ‘sun l’, ‘Fen Huang River Cola’ is the best exam