10 to see ads.docVIP

 PAGE \* MERGEFORMAT 13 ‘10’ to see ads Some people say that advertising is an art, some people say that advertising is a science; in the eyes of advertisers first and foremost entrepreneurs in business as a means of warfare, is a kind of corporate investment behavior, and not works of the artist’s personality, nor the scholars Theory and Practice. Make advertising that runs through the whole process of marketing investment behavior deserves a commercial return, whether advertising or business operators have to be produced before the release of creativity in advertising, according to the actual situation, in-depth investigations, to know ourselves, from the following 10 perspective to observe the thinking, and thus to make a scientific decision-making, with confidence, gain a decisive victory a thousand miles, give full play its due role in advertising. Seeing a market orientation That is, who use it, their age, gender, region, distribution, income, culture, and occupational composition, and so on. Determine the product positioning in order to determine ad targeting, and then decide how to do advertising. If we say that a good product is not advertised to the lover in the dark is equal to ogle, then, positioning errors of advertising as to the tree ogle. Such as ‘coconut’ Young Turks drink consumption target should be the lead, feel-good white-collar workers and middle-aged men, while the advertising picture is Touchan coarse image of the southwestern minority male is naturally very difficult to identify with. There is also a drug called ‘Ama Le’ Throat lozenge, advertisements for ‘entrance 1, Treasures reproduction’, the screen is only climb look back, Xuependakou tiger, and many people mistakenly thought it was an aphrodisiac plant is said to have been in trouble, it is not surprising. On the contrary, Tianjin ‘Dynasty’ wine Yi dyed luxury, style and brilliant aristocratic atmosphere, complemented by ‘dynasty wine, wine dynasty’ of the narration, brand, s