1 P 3P marketing model - seeking potential begins with mode .docVIP

 PAGE \* MERGEFORMAT 8 ‘1 P 3P ‘marketing model -’ seeking potential ‘begins with’ mode ‘ There are two common phenomenon in Chinese enterprises. First, many companies blink of an eye ‘star’ change ‘Meteor’. The average life expectancy of Chinese enterprises is only 7-8 years, small businesses, the average life of 2.9 years, every year nearly one million business failures, which many of them ‘star’ of the business or brand. For example: the sun rose iced tea beverage industry, Fen Huang cola, Jianlibao Baoguo Qi, etc.; health products industry, the sun god, Guangzhou, Shenyang Feilong, etc.; color TV industry, peony, West Lake, the Yellow River and so on. 2:00, many enterprises find themselves in the terminal war, promotions war, price wars and other resources into a war of attrition ‘unable to extricate themselves’, even ‘invigorating’, the result often is ‘scarred wrangling’. For example: Changhong, Glanz, especially Glanz seems to ‘beauty’, but the microwave oven industry, the ‘niche’ has been launched by a round of Galanz price war, is gradually ‘eaten’ out. From the corporate strategy and marketing strategy perspective, a lot of ‘stars become meteors’ of enterprises have no problem. As the above-mentioned beverages, health care products, color TV and other industries, whether it is the development prospects of the industry, or selected segments of these enterprises market positioning, product positioning, etc., have no problem. There are now many companies are still active in their fallen ‘place’. Competitive response from the market point of view, the implementation of the terminal struggle, price promotions such as ‘nothing wrong’, but, if it is ‘the enemy 1000 injury, self-harm 800’ of the ‘melee’, it is questionable. The key lies in the way operation of the market there are too many mistakes and bias. Almost all of Go, chess and other little ‘study’ of the people know that ‘those who seek good chess potential, poor son of Yi are seeking’ the truth.