Cottage you should go to the countryside! .docVIP

 PAGE \* MERGEFORMAT 4 ‘Cottage you should go to the countryside! ‘ Undoubtedly, the cottage economy, became the 08-09 years of economic hot spots. In urban markets, cottage brand because of its personalized style and low prices, has gradually begun to be accepted and recognized by the market. In my opinion, for the cottage brand, its market concept should contain two target markets: one is the urban market; the other is a broader rural markets. Now, go to the countryside cottage internal conditions and external environment has been more fully: cottage, you should go to the countryside! Cottage, Bravo were most began to imitate! First of all, we need to distinguish between the concept of cottage, from the cottage on the meaning of terms, China’s ancient cottage was originally built in the mountains by the mountain top, while in foreign countries there are ‘standing on the shoulders of giants’ This is an argument. Second, the cottage is the core of ‘false’ rather than a ‘bad’! This is now a lot of voices denouncing the cottage ‘non-mainstream’ sources. Although the pseudo-in counterfeiting, but the cottage which can be divided into the ranks of 369 and so on, a regular cottage is only in the brand name and appearance only imitation, it is only a ride on this trend of marketing behavior. In the difficult to obtain government support in the industry advantage of some enterprises to use the right resources are dominated by monopolies, in the difficult to obtain funds to support SMEs in the ranks of China, the cottage this ‘Dragonslayer who’ has emerged as the times. In this sense, cottage is also a product of frustration. Moreover, many of today’s cottage brands and businesses, has begun to gradually out of the ranks of imitation, but to develop their own characteristics. With ‘personalized’ started the concept of the cottage mode, the process of development encountered a threshold capital threshold. How to break the limited capacity, rapid accumulation of c