Cottage Machine is a mobile phone the countryside professional killer.docVIP

 PAGE \* MERGEFORMAT 8 ‘Cottage Machine’ is a mobile phone the countryside ‘professional killer’ Mobile phone in 2008, China ‘appliances to the countryside’ policy was officially opened when the countryside is a horse-drawn vehicles, but also among the countryside in 2009, one of the four giants. China’s mobile phone industry from the degree of importance attached to this policy, see, has a mobile phone to the countryside, as to ease the difficulties of this industry and related industries as an important step. However, unconsciously, the cottage has become a mobile phone lethal to the countryside. Some people say that 2008 is the cottage years. Cottage mobile phones, cottage sports shoes, cottage, washing machines, electric fans cottage, cottage refrigerators, etc., and these cottage sales of products is also very impressive, with regard to cottage phone, the 2008 output reached 150 million, basically, and brand mobile phones sales of almost. ‘Beijing Morning Post’ Joint Media Research Laboratory, Tsinghua University survey shows that 35.89 percent of the people support the cottage machines, 41.67% choose does not matter, these people can be said to potential consumers, which means there are more than 70% of the people recognized cottage machine. The cottage popularity of mobile phones, and its unusual features, has given the brand to bring mobile phones to the countryside activities of several deadly threat. ‘Cottage Machine’ is a mobile phone the countryside ‘channel killers’ Brand mobile phones in the construction and maintenance of the channel, universal, or follow the agents, distributors, end-store model, and such traditional sales channels, the process will be in the countryside, such as the terminal building there is the high cost of coverage is relatively narrow, the market slow to respond and so on. Branded mobile phones to brand-oriented, rural areas also need to protect their brand image, if necessary, the image of the terminal building, adver