Create their own media - a low-cost building materials industry advertising innovation strategy.docVIP

 PAGE \* MERGEFORMAT 6 ‘Create their own media’ - a low-cost building materials industry advertising innovation strategy Building materials industry, the competition to be fierce competition has extended his reach into the consumer front, in the new residential district on-site within the promotional material is the most widely used business model, but is mostly limited to add an ad banners, Li Zhang display of publicity boards, hair hair company promotional materials of their products only, all the building materials are the same promotional company faces, it is difficult for owners to appeal to. Currently, many regional urban markets have not yet introduced a special decoration of the newspapers and magazines, consumer knowledge about the decoration means very little. A comprehensive and simple decoration papers of products a single page, which is more attractive to consumers, of course, newspapers, and newspapers, large amount of information in line with the owners would like to know the taste of decoration information. For a coating process of marketing consulting companies, in corporate advertising promotions limited resources, I have proposed create their own advertising media creative strategy, designing a corporate brand naming decoration class newspapers and magazines, such as’ ** brand Home Decoration newspaper ‘, the low-cost services to the media in my business channel construction, low-cost promotional played a role in skillfully deflected the question. ‘** Brand home decoration newspaper’ The content is introducing a comprehensive home-improvement of knowledge, content editing is actually very simple, we can copy online or in economically developed cities such as Beijing, home decoration of some newspapers and publications (of course, can not be infringement of copyright), but the newspaper The main layout is a detailed enterprise’s own products. Because of the building material products, primarily to guide consumers, and strengthen consumer a