Creative service should avoid arrogance.docVIP

 PAGE \* MERGEFORMAT 8 ‘Creative’ service should avoid arrogance Creativity, has been advertising practitioners in mind the Holy Spirit, is the wisdom of trumpets, it can pay homage to a totem. Advertising has been to make a fresh and new ideas continuously forge ahead with. Creativity can indeed thought-provoking, but also more subtle endorsement for the companies or products advertised out the intrinsic value and spirit. Good ideas rare, it is a new ideology, which is a lot of advertising creative award shows. However, inexplicably, the current idea why fewer and fewer good advertising? Is the idea behind the advertising, or creative flower has been lost to open? Are in fact not, but those of us who advertise should be some self-test. Customers really do not know ads? There are several conditions within the advertising company will be scolded customers, with the largest number of condemning originated in the following two points: The first is loss than the draft, the second is the proposal after the loss. Both events are able to listen to our employees say this is the case mouth words - ‘nonsense and what they did not know! ‘‘Has been raped! ‘ Surely everyone has had the experience bar. But many people have thought of this point, the customer he really just do not understand ads? Really did not understand the creative ideas do you have described? The expression you really do not clear? The answer is clearly no. No one will deny for no reason at other people’s thoughts and ideas, but there will be no one businessmen would be not to discard a new promotional ideas. The key point is that you really give a strategy in keeping with his status quo! Our customers, the reason is that our customers are in the process of promoting his need some help or guidance. But his understanding of his product and his product on the market situation is clearly much, much more than we are of. So, when we give a suggestion or a creative point of time, the adequacy of our own