Cosmetics and 36 dollars one- hope to get away.docVIP

 PAGE \* MERGEFORMAT 11 ‘Cosmetics and 36 dollars’ one: hope to get away Preface All along, the cosmetics industry, prosperity and real shallow on the surface there is a huge contrast, resulting in many domestic cosmetic companies do not have high-yield low-threshold, long-term survival edge Zhazheng. In contrast a number of well-known foreign brands, Shiseido, nearly 130 years of history, Lancome has more than 70 years of history, Estee Lauder has more than 60 years of history, their deep historical background and their grasp on the fashion edge with Time, which domestic brand elusive. I would like to take 36 dollars in the form of systematic analysis of the major success of the brand bit by bit, from which we have found that some brands have been overlooked something from their background, packaging, positioning, slogans, products, services, advertising, promotions and so on to focus on the reflection characteristics of a successful brand and be able to re-sell some of their own do not re-camps, services, rough, wooden promotional tactics, packaging caught Liu Su, the product than the brand to reflect the behavior, and inspire. This sub-36 chapter in a one count, involving the cosmetics industry in the brand, management, marketing, packaging, channels, positioning, slogans, products, services, advertising, promotions, training more than a dozen aspects of the topic. Each count is in-depth analysis such as L’Oreal, Lancome, Clinique, Shiseido, SK-II, Oil of Olay, Unilever, Pond’s, Estee Lauder, CD, Ou Polai well-known cosmetics brands such as thinking and strategy can be regarded as the brand is a major success in a review. For the cosmetic practitioners who can get from the authority of the brand’s unique experience with the case; for those outside the cosmetics, then the understanding of the industry a number of interesting and respectable behavior, and even body odor are using one of their own brands, It is filled with the wisdom of war in business pe