Consumer-centric view of the confusion of marketing.docVIP

 PAGE \* MERGEFORMAT 9 ‘Consumer-centric’ view of the confusion of marketing Today is a ‘consumer-centric’ view of the modern marketing era of popularity. More and more enterprises in China it as their motto of marketing management. However, several ‘personally’ down, ‘consumer-centric’, and some enterprises in China did not become a winning business battles. Explore the reason is not difficult to find many were actually in production and operation, and grasp the end with ‘consumer centric’ true meaning. By the sea capsize often associated with distorted with ‘customer-centric’ view of the marketing. - Heavy commodity market quality, light inherent quality of goods. With ‘consumer-centric’ view of modern marketing, this production operators: You must provide not only understand the consumer demand of goods, but also must know how consumers evaluate goods in many ways. They not only from the inherent quality of goods (ie commodity physical, chemical and biological attributes of quality), aesthetic quality (ie product has the personality characteristics reflected in the people, the pursuit of beauty and contemporary performance quality characteristics) in evaluation of products , but also increased the packaging of goods, prices, trade marks, brand reputation and corporate reputation to the inference or in association, the credibility of the efforts of the enterprises concerned, such as the pre-sale service efforts in their stores environmental efforts and corporate social responsibility efforts can become an important means to attract consumers shopping has become an important indicator of consumer evaluation of goods. Therefore, in order to ‘consumer-centric’ marketing theory immediately tells us that as the competitive situation of intensified competition among enterprises inevitably inherent quality of the commodity from the main level of competition into a higher realm, that is, to improve the quality of the commodity market-based The full competition lev