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Cool marketing challenge the traditional
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‘Cool’ marketing challenge the traditional
Undoubtedly, Procter amp;amp; Gamble, Coca-Cola, Disney, McDonald’s and others are outstanding marketing expert, but how many companies can, as they did, with a large marketing budget, and buying time on television, broadcast advertising, or sponsor the Olympics? ‘Cool’ marketing unique, avoiding the traditional marketing techniques commonly used for marketing hyperchromic brilliance.
For most small, slightly at a disadvantage now for companies to learn ‘cool’ in the spirit and practice of marketing, you can catch up from behind.
Personal charge of the top leadership Shuai Marketing
To do ‘cool’ marketing, the company is only one thing the top leadership is not authorized, and that is marketing. No shareholders, the company can still survive; in the Internet age, even if no staff, you can survive, a person who represents a brand, or a studio, or a company. However, no customers, corporations, or personal matter whether, we can not survive. Therefore, the ‘cool’ top leadership of the marketing company has always put the customer as to his work center.
To do this is to ensure that the marketing department not too large. This is easier said than done, the traditional marketing expert has a pet a large marketing organization, a large number of MBA students to recruit fresh out of school hard at the front. When the organization growing, marketing decision-makers also farther and farther away from customers. Marketing, leadership and customers and the highest, separated by five-story, 10 level is a frequent occurrence. Stacked layers of middle management from the marketing will give the decision-making gradually back-aliasing. ‘Cool’ director of marketing, believes that customer feedback is the most realistic first-hand before. ‘Cool’ to hate-tier marketing company’s marketing structure.
Such as Virgin Airways (Virgin Atlantic) the company’s chairman Bryson (Richard Brandson) President, if you ta
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