The two cases of cultural comparison of.docVIP

 PAGE \* MERGEFORMAT 4 ‘The two cases of cultural’ comparison of I will copy and advertising business in the copy and said ‘two cases’, ‘two cases’ such as ‘cross’, the existence of a sea between them. In the real work we can find: Any business advertising copy in mind and seek development, and most ate cold shoulder, or by giving her a vulnerable point of the creative director who regret advertised: ‘creative thinking, Evans jumping aspect is not that we need to The ‘and politely refused; where the advertising copy if the thought of the company’s business development, even if the candidate succeeds, it will not work until the trial period will be half the time out of the door. One is the advertisers themselves, one is to serve advertisers, and why both in the same post as many as it is hardly compatible with the embarrassment? ! What does this show? In my opinion, this phenomenon is currently advertising an irony worth pondering! Working in the advertising copy, daily services in various sectors of the advertisers, what companies are, and why, once to enter the business, but instead Guobuleguan? Deeply rooted in the business copy, leaving enterprises to enter the advertising companies but was shut out why? In fact, summed up the conclusions is not difficult: an advertising agency copy in order to bid in the off-wing, natural language does not die endlessly amazing, ‘Chenyulayan, Biyuexiuhua’ language press A crowded the rain-delayed advertisers gasp in admiration of the literary grace, but there are still top of the head the day with a creative director ‘flying, creativity, jump’, etc. to the requirements of tortured words staring at you, even if you are determined to calm inevitably towering. In short, in the advertising industry is not disturbing or Evans, do not mix bowl of rice! Whenever I see your colleagues with ‘flowery’ and proud of when you copy, I can not help but sigh sigh: explorations were the most tragic thing from top to bottom than the qu