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This drink Han PurpleYo mine collapsed Who-
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‘This drink Han Purple’’Yo’ mine collapsed Who?
This year, the market, there have been some words out of ‘mine-people’ beverage products, such as ‘that purple’, ‘drink Han Yo’ and so on, can they rely on the mine’s product name, a different type of advertising language, as well as a high frequency of TV advertising attracted people’s attention.
‘This Purple’ drinks from the black currant, blueberry, Muscatel grapes and other fruit processing from purple. According to the product marketing From EMKT. who said that this product named as ‘so purple’ is intended to use the network buzzwords ‘Jiang Zi’ (girls of the mantra ‘this way, ah’ of euphony), and thus the health and fashion combined together.
‘Drink Han Yo’ is a kind of honey citron tea, very popular in South Korea. The products named as ‘drink Han Yo’, that is, to imitate Korean ‘How are you’ (pronounced: uh, and hauled his yo -) sound, film and television advertising is even more strongly deductive ‘drink Han yo -’ in Korean and different meaning in Chinese language.
To the product’s name from a mine in the marketing in the end be able to play much role? How to judge the merits of right and wrong? What makes a good product name?
Ray Man and the fashion is not wrong, but Ray should not be an important product name
Some say the name of Ray and fashion, the product can not vitality long, short-lived. This is not the essence of things.
Product names Lei people and fashion, to attract attention, because this should not be considered wrong, the key is mine and also pay the human and fashion something can not be mine to mine person who, in order to fashion and style. Want to buy goods, people and fashion Ray and marketing essential elements must be combined. Chery QQ is the name of the network is very fashionable, this is a toy for young people to the first position (just to avoid the tiny low-end of the short-board) and the lovely fashion brand connotations appropriate match, which
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