10 tips for new products for SMEs.docVIP

 PAGE \* MERGEFORMAT 18 10 tips for new products for SMEs A, market research, identify business opportunities Search for business success, in general there are three modes, the opportunities of success, creative success, standardized management success, the current model of success in the domestic first two more, but with increased competition in the domestic market and the market to improve the degree of internationalization and standardized management model will bring about the success of a successful model of development direction, but the Chinese market is different from European and American markets, European and American markets are more mature and stable environment for consumption, while the Chinese market due to the rapid development of which is in the consumer environment is getting in diversity, and therefore considered a successful model, it is necessary to identify the opportunities to create innovative, successful model should also consider the combination of standardization, particularly in a pre-launch market research, to pass the necessary data to conduct feasibility studies, identify business opportunities, but the Research should also practical, simple, rapid, and must not blindly copy the West of marketing theory, we must and conditions, corporate multifaceted and pragmatic engagement, such as Melatonin pre-market research demonstration is very worthwhile for Taiwan to enterprise learning. Market research is generally divided into three phases, one product research, including existing products to market research and product development research, primarily through qualitative and quantitative research method to determine a product, product name, positioning, pricing issues, the second is a new product pre-market testing market research, primarily aimed at consumers started a trial for the first time re-purchase, and purchase frequency of use of research; 3 is a program of research-oriented enterprises; and here is a product business opportu