2 cold drinks brands close melee who is the ultimate winner-.docVIP

 PAGE \* MERGEFORMAT 8 2 cold drinks brands ‘close melee’ who is the ultimate winner? Cold drink in the Yangtze River to the north of the market, italian, and reed are the two dominant businesses. Over the years, two game killing one constant in the near-throat competition, companies continue to grow and develop. The past two years, due to raw material price increases and new product promotion failure rates continue to increase as large as Yili, Mengniu, small streets and alleys of small factories jumped on the bandwagon and imitate other cold drinks companies selling product, product innovation appears to have been forgotten by the industry. Italian and the reed also believe that since there is no self-confidence to find their own ‘Blue Ocean’, and only to the ‘Red Sea’ that aim to stand by! Bad back From the comprehensive strength of view, italian, and each other director of the reed. Italian channel resources to control a little better than the reed, but the reed to imitate the product in terms of speed, update speed, which should be slightly better than italian one chip. In 2005, the reed’s ice products ‘pull pull cool’ market, sales and channel on the italian enormous impact, italian killed a lot of market share, product to the once-hot stock-out, daily listing of 30000 boxes, are still unable to meet the market’s strong demand. Italian main products of pure ice, in which a dropping lower and lower under the impact of share. As a pure ice-cold drink industry, product sales has obvious seasonal, so the chance italian will Dafanshenzhang counting on 2006. To defeat the opponent, there must first be able to compete against a rival product! 2005 throughout the winter, italian research for the coming year in the summer of product development, research how quickly knock down the ‘pull pull cool’ momentum - from the reed off-season advertising and Standees display is easy to see, ‘pull pull cool’ continues to be its main product the following year. After